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Traveling to Improve Your Social Media Presence

Creating a presence on social media is not as easy as it looks. There is a lot of competition, and you have to do something unique to stand out from the crowd. Otherwise, you won’t make your mark and increase your number of followers.  It is important to give...

Looking at Facts for Product Claims

The kinds of claims marketers can make, especially when it comes to products that can be used on or in the human body, are tightly regulated by various agencies. A lot of the claims cannot be used freely – they have to receive prior approval from the Federal Trade...

5 Ways to Make Your Instagram Photos Stand Out

Instagram is the perfect way to share photos of significant events with your followers. However, there’s more to it than point, shoot, and post – a lot more. If you want your photos to be noticed, you need to be conscious about how you take them. Have you ever looked...

How to Build a Well-Rounded Marketing Strategy

Any business is only as successful as its marketing strategy. Without a sound marketing plan, a company is doomed to fail. Regardless of how terrific your product or service is, failing to market properly will end your dream before it even begins. You need to educate...